Content for

B2B brands

that want to matter.

An AI-native content studio building the podcasts, founder thought leadership and newsletters enterprise teams actually heard.

Operating partner to -30+ enterprise teams
Razorpay
Pine Labs
Zomato
KGEX
Uprio
Ramco
Razorpay
Pine Labs
Zomato
KGEX
Uprio
Ramco
Razorpay
Pine Labs
Zomato
KGEX
Uprio
Ramco
[ Note · 01 ]

Say hello to Groundbreakin.

A one-minute note from the founder - why we built the studio, and how we work with the teams who hire us.

[ A ] / How we work

The studio, in three frames.

Read it as a brief: what we believe, what we ship, how it lands.

01 / Reach

Built with operators

Every artifact is sourced from the people closest to the work - not lifted from press releases or LinkedIn drafts.

02 / Voice

One voice, many surfaces

Podcast, essay, newsletter - same point of view, tuned for each surface. The audience hears one studio, not ten freelancers.

03 / Signal

Measured against attention

We don't optimize for impressions. We measure finish-rate, replies, citations, inbound. The metrics that move enterprise pipelines.

[ 02 ] / Practice

Four things,
done seriously.

We don't write blogs. We don't run social. We build the four channels enterprise audiences trust - and we build them like an in-house team would, embedded with yours.

01

Founder thought leadership

+

We embed with founders to build a public point of view that compounds. Long-form essays, conference talks, LinkedIn cadence - written like an operator, not a ghost.

System

Quarterly editorial calendar · weekly drafts · distribution playbook · interview-driven sourcing.

Cadence

Avg. 4–6 longform pieces / quarter

02

Podcast production

+

End-to-end studio for founder-led shows. Booking, research, recording, edit, distribution. The kind of show your audience finishes - not the kind they subscribe to and forget.

System

Show strategy · guest research · multi-track production · post + clips + show notes.

Cadence

10–24 episodes per season

03

Newsletter strategy

+

Weekly publications that read like a senior operator's memo. We design the format, run the editorial calendar, and write - or sit beside the founder who writes.

System

Audience research · format design · ghostwriting + edit · growth ops · attribution.

Cadence

Weekly or bi-weekly cadence

04

Content engines

+

AI-native content systems that turn one founder interview into ten artifacts - without sounding like ten AI artifacts. Built for teams that need volume without losing voice.

System

Source capture · model + prompt design · editor-in-the-loop · brand voice training.

Cadence

Custom system, owned by you

[ B ] / Diagnostic

Sound like any of these?

Five symptoms we hear in the first call, almost every time. If three or more land - we should talk.

Book a diagnostic →
  • ✓

    Your founders are quoted nowhere. Your competitors are quoted everywhere.

  • ✓

    You ship more content every quarter and feel less heard.

  • ✓

    The newsletter has 38k subs and a 3% open rate.

  • ✓

    Marketing writes for SEO. Sales writes for buyers. Nobody writes for the audience.

  • ✓

    The podcast was launched two years ago. It's been on episode 7 for eighteen months.

[ 03 ] / Memo · v.04FILED FROM BLR · MAY '26

Most enterprise content is optimized - written for graphs, not for people. We're building the opposite: boring-on-purpose publications that earn the only metric worth chasing - being read.

≈ 2.4M
monthly listens, across partner shows
108
essays + memos, shipped in '25
94%
season-on-season retention
12 days
avg. time to first artifact
[ C ] / Said by operators3 / 30+ partners
“
They built the entire publishing function we couldn't hire for. Six months in, our founder is the most-quoted operator in payments.
Head of BrandRazorpay
“
The first studio we've worked with that writes like a senior product person, not a marketer.
VP MarketingPine Labs
“
Our newsletter went from a chore to the highest-leverage channel we run. They own it end-to-end.
CMOMyntra
The State of Mind newsletter
[ D ] / Studio dispatch

The State of Mind - our weekly memo on B2B content that earns attention. No frameworks, no listicles.

No spam. Just one issue every Sunday. Unsubscribe anytime.

A
B
C
7,400+ operators already reading
[ 04 ] / Open this quarter

Build something worth being read.

We take on four enterprise partners per quarter. If the brief is serious, the response is fast.

or - hi@groundbreakin.in