What does it take to build a career that truly aligns with your passions? In this conversation, Dipaq sits down with Nitin Ravi, Director at SaaS company Pazo, whose journey is a masterclass in exactly that. From his start in engineering to the early days at Byju's, and from launching startups to his current mission to revolutionize retail tech, Nitin’s story is packed with insights for anyone looking to build, grow, and lead. We get a behind-the-scenes look at one of the biggest trends in business: why direct-to-consumer (D2C) brands are rushing to open physical stores and what it takes to create an "experience" that wins. Nitin also breaks down the genius of Decathlon's business model and shares the heartfelt mission behind his own passion project, Khel India, an initiative to champion India's less-appreciated sports.This episode is for creatives, entrepreneurs, marketers, and sports lovers curious about where business is headed next. In this episode, you'll discover:Nitin's career journey from engineering to EdTech (Byju's) and SaaS leadership.The core problem Pazo is solving for retailers and how it brings "method to the madness" in operations.Why successful D2C brands are now heavily investing in offline "experience centers".A deep dive into Decathlon's success: affordability, in-store experience, and knowledgeable staff. The mission behind Khel India: to create awareness for underappreciated sports in the country.The power and potential of India's growing sports ecosystem, from the grassroots to the professional level.An inspiring conversation on how pursuing what you love can shape a fulfilling life and career.CONNECT: Find us at https://www.groundbreak.inq@groundbreak.in - dipaq@substack.com Supported by Syqi  : https://syqi.art