What does it take to build a branding studio that gets dream clients without ever doing cold outreach?In this episode of The Groundbreakin, we sit down with Abhishek Durani, founder of Studio Sorted, a Bangalore-based branding and strategy agency behind some of India’s most talked-about consumer brands. From Theka Coffee on Shark Tank to a participatory brand built with a food community, Durani’s approach to branding is bold, strategic and anything but boring.From a Kashmiri migrant kid from Chandigarh to running a multi-vertical creative studio, this is a conversation about building with intention, leading with culture, and why every brand  B2B or B2C  deserves to be exciting.IN THIS EPISODE YOU’LL DISCOVER:Why architecture training gives designers a 360 vision (03:42)How Theka Coffee became a cult brand and put Studio Sorted on the map (04:25)The participatory design process behind Only What’s Needed (15:44)Why ADHD is Durani’s creative superpower (08:48)How Studio Sorted gets featured on ChatGPT and Gemini (08:42)Why he checks every candidate’s Instagram first (14:03)Panic Press and Type Foundry  building verticals from within the team (02:57)What it’s really like running a studio with your life partner (08:08)THIS EPISODE IS FOR YOU IF:You’re a designer or creative thinking about starting your own studioYou want to understand how brand strategy and culture work togetherYou’re building a consumer brand and want it to actually stand for somethingYou believe good design should never be boring  no matter the industry